About Us

Blue Cross and Blue Shield of Florida is now Florida Blue! Florida Blue is a health solutions company. Our focus is on the person, not just the plan, or the financing of care. That means we´re concerned with the whole health life of Floridians.

Understanding them, how they live, and what they really need. Naturally, financing is still a big part of that, but Florida Blue is really more about a broader, yet more personal way of working; building valued relationships that can make a real difference.

We´re here to help Floridians with every aspect of their health and wellness, from the major challenges to the everyday moments in between. Our expanding range of high quality products and services allows people to easily get what they need, when they need it. We strive to become part of their everyday health conversations and to become a trusted health partner offering guidance and support